The trend of digital marketing varies over time. The trend of digital marketing has changed dramatically in 2019. Last year, there have been no days like SEO, social media, PPC, content marketing, email marketing. The trend of digital marketing is evolving with new technologies.
New digital marketing is the advent of trends and strategies with the new hi-tech era. Now the business is using the latest industry technology so that the growing industry can succeed. That's why they're looking for the latest digital marketing trends. Today I am going to show you the top eleven digital marketing trends that will work seamlessly in 2019.
1) Artificial Intelligence
Artificial intelligence is the future of the world. These days we can see AI on various services, equipment and equipment. That is why it has become an important part of current digital marketing trends. AI is the most powerful technology that helps us analyse consumer behaviour, their search patterns, getting valuable data through various social, digital marketing platforms.
This information helps businesses understand how the user finds their products and services, and how much they can be given to customers. Facebook Messenger bot is the most popular AI tool in the market. It helps automate business-to-consumer services.
It offers customers the best user experience on behalf of the company. In addition, it also collects valuable information about customers. The use of AI technology in digital marketing has left business funding over time and also boosted the company's growth in a short time.
2) Programmatic Advertising
Programmatic advertising is also linked to AI. The primary purpose of programmatic advertising is that it helps businesses target more specific users with their ads. This includes real-time bidding in real-time auctions.
You won't need to set bids manually, it will automatically bid on your behalf. All the major PPC advertising platforms are using these trends in their sales. The best part of this automation is that it generates more efficient, faster and higher conversions with a lower cost per cost.
This trend will be more popular in the coming years. In fact, most display ads will use this automation to generate more revenue with your ads.
Chatbots have added extra flavour to the digital marketing trend. With the passing years, these bots are getting more popular. Even they are becoming an important part of digital marketing trends in 2019. A chatbot is basically an AI-powered software. These bots use instant messaging to chat in real time, day and night.
It also helps businesses interact with their customers anytime and anywhere. Most people prefer to interact with chatbots while they are accessing business sites. This is because chatbots are fast, clever, better, responsive and never lose the patient.
That's why more than 80% of businesses are already using the chatbot and are saving money on a large scale. The chatbot is also helpful in remembering customer history and can do the wrong repetition.
Privatization is not a new concept in the digital marketing trend. Even this is the oldest way to contact customers. The more you personalize your audience, the more you can turn them into your paying customers.
Personalization will help you stand out in 2019. This trend is not only limited to email, but also can use these trends within your website's content, products, services, and even your ads.
There is now too much data that can be used to make your content more personalized for your target audience. These data include purchase history, link clicked behaviour, and behaviour. These data help you to enhance your relationship with your customers.
5) Video Marketing
Video Marketing is one of the most effective digital marketing trends. Here is the number that helps you understand the importance of video marketing in 2019.
- 70% of consumers prefer to share a video of the brand.
- 72% of business has improved its conversion rate with the help of video marketing.
- 52% of consumers are more likely to buy after watching the product video.
- 65% of consumers prefer to go to the website after seeing the video ad.
- 39% of consumers prefer to call the seller after watching the video ad.
Now the best part of a day's video marketing is that it is not limited to YouTube. Even some popular social media networks allow you to start a live broadcast of your video to get higher engagement.
In fact, live videos are gaining more popularity than previously recorded videos. There are many businesses to interview these live videos, their product demos, behind the scenes, glimpses of an event etc.
Nowadays, various video tools and high-quality smartphone cameras help you create amazing live videos that are professional for your business. So the company is giving more preference to the video rather than the call and email.
Video SEO has become an important part of the current digital marketing trend. Because now a day's video is also being shown in the SERP. The 360-degree videos are the best videos to provide the AR and VR experience to the user. It helps consumers to feel your products and services before buying.
6) Influencer Marketing
Marketing is the effect of the word. The main objective of effective marketing is to focus on leading leaders to steer their message on key leaders.
Impact Marketing is cost effective and time-saving. For example, it is possible to reach people on a large scale, but it will take time and money. On the other hand, you can do it with the help of effective marketing, which is cost effective.
The effect is not a unique person, it can be any, i.e., celebrity, blogger, journalist, logger or any person who maintains a community on a large scale on social media, YouTube or their websites.
It has already been proved that people rely on people who know themselves, other than strangers. Impact Marketing is very helpful to send your brand message to a large number of people.
7) Social Messaging Apps
The social messaging app is also playing its role in the current digital marketing trend. To understand the importance of the social media messaging app, look at the statistics below.
- There are over 1.3 billion monthly active users on Facebook's Facebook messenger.
- Facebook Messenger on business is sent to over 2 billion people every month
- 1.3 billion monthly users remain active on WhatsApp
- People on WhatsApp send more than 55 billion messages a day.
These statistics can be enough to understand the growing popularity of the social messaging app for business purposes. Besides surfing the social media apps, people like to spend most of their time in messaging with each other.
This is the moment that matters to bring your company's services to the market. Like email, you can send a personalized message to your customers directly in their checkboxes. This enhances personalization with your users.
8) Visual Search
Visual search is becoming the first priority of users. This proves that customers prefer to search for ideas in addition to keyword-based searches with the intent to buy.
This search takes digital marketing trends to a new level. In this search, the user uploads an image in the search box and retrieves the specific results based on the image.
Pinterest is a visual search engine. When consumers are close to their consumer journeys, they are more likely to use Pinterest. Now Pinterest has introduced a remarkable feature in the form of lenses.
This is a very useful tool that helps a user find out where pictures of an item are purchased online. The user can search for the same products or view items that are related to the PIN board.
On the other hand, Camfind is also the best visual search mobile app. It works on the simplest event. Users need to take a picture of anything with the help of this app to find out all the details about a particular item.
In addition to typing, you can search with the help of images. You can do a lot of things with this mobile app, namely, price comparisons, local shopping, movie time and trailer Showtime. It started.
We know that most people spend their days on their smartphones in their day-to-day life. It has transformed brands to attract buyers ' attention. Subtle moments are new consumer behaviour. This is the moment where a business receives a few seconds to grab the user's attention.
Quickly decide what people eat, what to buy and where they go. Each marketer should take advantage of these subtle moments.
To take full advantage of these moments, the business should reach the place where the consumer wants to go. There are many tools that help the company grab the subtle-quick information of its consumers.
10) Voice Search & Smart Speakers
The discovery of the voice has become an integral part of our day-daily life. After voice support like Alexa, Siri, Google Help, etc., now let's look at some voice search points.
- Voice search will take more than 50% of all searches by the year 2020.
- Google is already getting 20% voice search on their mobile queries.
- Bing is also getting 25% voice search.
Voice search plays an important role that gives users relevant information. Nowadays people are using voice help to find any products and services with the help of their voice. Many businesses have already implemented voice search in their digital marketing strategies to provide value to their customers.
11) Social Media Stories
Social media stories are the best part of current digital marketing trends. These stories are becoming more popular with each passing year. You can use videos, movies and static pictures on your social media stories. The best part of social media stories is that it also helps you to add your own stories.
It helps to create brand awareness for business. Now, one day almost every popular social media platform is proving to be the feature of the story. You can use these stories to show interviews, show off your products and services, behind the scenes footage.
All these 11 digital marketing trends are very impressive behind the success of every business. If you are already using these trends then this is right for your business. Or, if you are not using them, you should start using these trends from today.
If you still find it difficult to implement these digital marketing trends. You can then take the help of the digital marketing company. These companies follow the current digital marketing trend that is very helpful for the success of your business. At nominal fees, you can get this assistance with us.